Presented 200 UI/UX improvements for the GIS map application, boosting revenue by 10x through enhanced software features.

Situation. The map interface had grown powerful and, along the way, complicated. There were places where you could feel customers not getting the value that was sitting right there in front of them — good functionality trapped behind clumsy interactions. That gap between what the product could do and what people found easy to do was quietly costing us.

Task. The job was finding those gaps and pushing the fixes through: the usability work that would make the product easier to get value from and, not by coincidence, more valuable commercially.

Action. Rather than guess at what was wrong, the work went into the feedback and the usage data, and out of that came a backlog of 200 concrete UI/UX improvements. They weren’t treated as equal — ranked by impact, with the ones that mattered argued for and taken through the team to ship as real features instead of a wishlist that sat in a document going stale.

Result. The interface got noticeably better to use, and the product’s value followed: the work contributed to a tenfold rise in revenue. It’s a case worth coming back to, because it makes the point cleanly — careful UX isn’t cosmetic, it shows up on the invoice.