Working out what to build

Selected work demonstrating this service.

• A brand 200 times better known

  Increased brand popularity by 200x through successful brand development across offline and online platforms.

• Twice the engagement, from listening first

  Drove brand engagement and loyalty by 100% through market trend analysis and consumer behavior insights.

• Led a GIS map application to 10x revenue growth

  Led the software development of a GIS map application, driving revenue growth by 10x and positioning the product as a primary data asset.

• Optimized forecasting and investment strategies

  Optimized forecasting and investment strategies for 11 electricity grid operators, driving operational efficiency through data‑driven GIS solutions.

• Presented 200 UI/UX improvements

  Presented 200 UI/UX improvements for the GIS map application, boosting revenue by 10x through enhanced software features.

• Managed 5,000 hours of map development

  Designed and managed 5,000 hours of map development, utilizing Agile methodologies such as Scrum and Jira for effective project management.

• Gathered and analyzed business requirements

  Gathered and analyzed business requirements to translate into actionable features and user stories aligned with data governance standards.

• Developed a Data Analytics reporting system

  Developed a Data Analytics reporting system, increasing quarterly software revenue by 400% through Python‑based PDF reports.

• Designed the product's UI and UX end to end

  Designed the product's UI and UX end to end — directory grids, dual card/table views, live requirement validators and breadcrumb navigation.

• Designed a time‑management and reporting system

  Designed a time‑management and reporting system that remained in production use for years without significant modification.

• Built Stripe and in‑app purchase entitlements

  Built the payments and entitlements layer — Stripe alongside Apple and Google in‑app purchase — gating the directory, search and export through an 11‑table access model checked on the server.

• Built the operator back‑office for the platform

  Built the operator back‑office — around 40 admin routes and 128 components covering claims, moderation, feature flags, cache and diagnostics — so the platform can be run without database access.

• Built company ownership claims and adjudication

  Built company ownership claims end to end — a user claims a company, an administrator adjudicates, and an approval rewrites the authorization graph that decides who is allowed to edit what.

• Built a loyalty wallet, leagues and badges

  Built the loyalty and reputation system — 67 functions over a 31‑table ledger, with leagues, badges and a redemption shop — taking a row lock on the balance to close the double‑spend window.

• Built the social layer: posts, feed and groups

  Built the platform's social layer — posts, feed, groups, mentions, a follower graph and an occasions digest — on the same function‑first data layer as the rest of the product.

• Built the hiring and seafarer career workspaces

  Built the hiring marketplace and the seafarer career workspace — 151 stored functions across 48 tables — covering vacancies, applications, certificates, rank progression and verified sea time.

• Built a 22‑linter commit gate

  Built a commit gate of 22 one‑line linters plus five that earn a paragraph, with no warning tier and no inline suppressions permitted, covering HTML, CSS, JavaScript, Python, YAML, Markdown, shell, links, spelling, secrets and typography.

• Ran development as 51 written initiatives

  Ran the site's development as 51 written initiatives across 54 plan documents, each carrying its open boxes, its measurements and the decisions it declined — including six of eight agent‑readiness findings refused with the reason recorded.

• Rewrote error messages to stop blaming users

  Rewrote the application's error messages against a written tone standard after a refused sign‑in blamed the user for mistyping when the provider actually required an app‑specific password, and covered it with a test that names the provider.