Product & Requirements

• Increased brand popularity by 200x through successful brand development across offline and online platforms.
• Drove brand engagement and loyalty by 100% through market trend analysis and consumer behavior insights.
• Delivered 8 Power BI projects with comprehensive manuals, integrating Microsoft Power BI tools with NodeJS API and Python FastAPI for effective data analytics and visualization.
• Led the software development of a GIS map application, driving revenue growth by 10x and positioning the product as a primary data asset.
• Optimized forecasting and investment strategies for 11 electricity grid operators, driving operational efficiency through data‑driven GIS solutions.
• Presented 200 UI/UX improvements for the GIS map application, boosting revenue by 10x through enhanced software features.
• Designed and managed 5,000 hours of map development, utilizing Agile methodologies such as Scrum and Jira for effective project management.
• Gathered and analyzed business requirements to translate into actionable features and user stories aligned with data governance standards.
• Established a Technical Support department, servicing over 10,000 clients with IT support and troubleshooting solutions.
• Developed a Data Analytics reporting system, increasing quarterly software revenue by 400% through Python‑based PDF reports.
• Designed the product's UI and UX end to end — directory grids, dual card/table views, live requirement validators and breadcrumb navigation.
• Delivered analysis and regular progress reports to the CEO, translating engineering metrics and delivery status into decisions.
• Designed a time‑management and reporting system that remained in production use for years without significant modification.
• Drove client web success by combining custom website development and design with SEO, content strategy and copywriting.
• Built the payments and entitlements layer — Stripe alongside Apple and Google in‑app purchase — gating the directory, search and export through an 11‑table access model checked on the server.
• Built the operator back‑office — around 40 admin routes and 128 components covering claims, moderation, feature flags, cache and diagnostics — so the platform can be run without database access.
• Built company ownership claims end to end — a user claims a company, an administrator adjudicates, and an approval rewrites the authorization graph that decides who is allowed to edit what.
• Built the loyalty and reputation system — 67 functions over a 31‑table ledger, with leagues, badges and a redemption shop — taking a row lock on the balance to close the double‑spend window.
• Built the platform's social layer — posts, feed, groups, mentions, a follower graph and an occasions digest — on the same function‑first data layer as the rest of the product.
• Built the hiring marketplace and the seafarer career workspace — 151 stored functions across 48 tables — covering vacancies, applications, certificates, rank progression and verified sea time.
• Ran the site's development as 49 written initiatives across 52 plan documents, each carrying its open boxes, its measurements and the decisions it declined — including six of eight agent‑readiness findings refused with the reason recorded.
• Rewrote the application's error messages against a written tone standard after a refused sign‑in blamed the user for mistyping when the provider actually required an app‑specific password, and covered it with a test that names the provider.

This work is part of what we offer as Product Strategy & Requirements, Backend & API Development, Data Analytics & BI Dashboards, Project Management (Agile), Full‑Stack Product Development, UI/UX Design & Design Systems, Brand, Marketing & SEO and Database Design & Modeling.

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