Being found and looking the part

Selected work demonstrating this service.

• A brand 200 times better known

  Increased brand popularity by 200x through successful brand development across offline and online platforms.

• Twice the engagement, from listening first

  Drove brand engagement and loyalty by 100% through market trend analysis and consumer behavior insights.

• Combined web development with SEO and content

  Drove client web success by combining custom website development and design with SEO, content strategy and copywriting.

• Replaced 27 font sizes with a 6‑step scale

  Replaced 27 rendered font sizes whose nearest neighbours were 0.6% apart with a six‑step Major Third scale, and wrote the linter that fails the twenty‑eighth.

• Generated 495 pages from a SQLite export

  Generated 495 achievement pages across three languages from a read‑only SQLite export, with the page address authored as data so that correcting a sentence no longer moved the page and broke the link.

• Closed the colour system at 28 colours

  Closed the colour system at 28 documented colours with a linter that fails a value painted but undocumented, documented but unpainted, mis‑measured, respelled as a literal, or within a perceptual distance of 0.02 of one already there.

• Replaced 963 metadata blocks with one graph

  Replaced 963 anonymous structured‑data blocks that restated the company 1,671 times with one linked graph of 16 types minted from stable origin identifiers.

• Cut the stylesheet bundle from 87 KB to 31 KB

  Cut the stylesheet bundle from 87 KB to 31 KB by taking a base64 font out of it, and dropped 756 KB across 22 files that were published on every deploy and referenced by nothing.

• Fixed a sitemap with one shared timestamp

  Fixed a sitemap where 172 of 176 URLs shared one modification timestamp, by taking the date from git history after establishing that the export rewrites every file on every run.

• Built a 48‑token macOS design system

  Built a 48‑token design system on the platform's own glass material and wrote the linter that rejects a magic number, a hardcoded font size, or an animation that ignores the reduce‑motion preference.

• Built the visual identity from 2 drawings

  Built the company's icon and favicon sets from two hand‑made drawings, with every derived asset regenerated by script and a check that fails when a derived file was committed before its source.