Brand, Marketing & SEO
Being found and looking the part
A name, a look and a website that turn up when somebody searches for what you sell, and read the same everywhere you appear.
Selected work demonstrating this service.
- Increased brand popularity by 200x through successful brand development across offline and online platforms.
- Drove brand engagement and loyalty by 100% through market trend analysis and consumer behavior insights.
- Drove client web success by combining custom website development and design with SEO, content strategy and copywriting.
- Replaced 27 rendered font sizes whose nearest neighbours were 0.6% apart with a six‑step Major Third scale, and wrote the linter that fails the twenty‑eighth.
- Generated 495 achievement pages across three languages from a read‑only SQLite export, with the page address authored as data so that correcting a sentence no longer moved the page and broke the link.
- Closed the colour system at 28 documented colours with a linter that fails a value painted but undocumented, documented but unpainted, mis‑measured, respelled as a literal, or within a perceptual distance of 0.02 of one already there.
- Replaced 963 anonymous structured‑data blocks that restated the company 1,671 times with one linked graph of 16 types minted from stable origin identifiers.
- Cut the stylesheet bundle from 87 KB to 31 KB by taking a base64 font out of it, and dropped 756 KB across 22 files that were published on every deploy and referenced by nothing.
- Fixed a sitemap where 172 of 176 URLs shared one modification timestamp, by taking the date from git history after establishing that the export rewrites every file on every run.
- Built a 48‑token design system on the platform's own glass material and wrote the linter that rejects a magic number, a hardcoded font size, or an animation that ignores the reduce‑motion preference.
- Built the company's icon and favicon sets from two hand‑made drawings, with every derived asset regenerated by script and a check that fails when a derived file was committed before its source.